When you don’t have vision issues, it’s hard to understand how they could impact someone, so we turned Gen-Z’s online—and offline—worlds blurry. An Instagram screentime feature, a pop-up museum, a photobooth, and outdoor posters will let Gen-Z see through the eyes of their future self, to encourage them to protect their vision while they can. Because when Gen-Z takes control over the scroll, they won’t be able to predict the future, but they’ll certainly be able to see it better.